German Brand Award
elka is brand of the year
elka Holzwerke from the Hunsrück region wins the German Brand Award
As of 29.06.2017, it isofficial: elka Holzwerke is among the best German brands in the construction and structural materials industry. As the winner of the "German Brand Award 2017" in the category Special Motion, Building and Elements, the Managing Director Karl-Robert Kuntz and the Head of Marketing & Sales, Dagmar E. Hilden-Kuntz accepted the winner's certificate during a ceremonial award presentation in Berlin. The German Design Council and the German Brand Institute honour successful brands, consistent market leadership and sustainable brand communication with the German Brand Award.
"The name elka stands for the highest environmental and sustainable quality cut wood and wood-based panels", says Dagmar Hilden-Kuntz. "We are very proud of this award, which also shows that the experts recognise our dedication to low emission timber building materials." At the same time, it is not the first award that Hilden-Kuntz has accepted this year. Only recently, elka-Slatten became the first company in Germany to pass the "Blue Angel" environmental label tests since they were made more rigorous in 2017.
elka-Holzwerke was founded as a saw mill in 1906 in in the Hunsrück region. Sustainability was a fundamental part of the company philosophy and tradition of the medium-sized family-run company, even before the subject became fashionable. This continued later in the research and development of ecological construction products. The consistent focus on high-grade timber materials and heightened brand communication has given elka increasing turnover and an excellent reputation among construction specialists in recent years with its flagships, the esb wood-based board and the VITA natural wood panel.
"Focussing, clear differentiation from the competition and the involvement of staff who understand and implement the brand, are and remain the most important success criteria of strong brands," emphasised the head juror Andrej Kupetz.