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German Brand Award

elka is brand of the year

elka Holzwerke from the Hunsrück region wins the German Brand Award

As of 29.06.2017, it isofficial: elka Holzwerke is among the best German brands in the construction and structural materials industry. As the winner of the "German Brand Award 2017" in the category Special Motion, Building and Elements, the Managing Director Karl-Robert Kuntz and the Head of Marketing & Sales, Dagmar E. Hilden-Kuntz accepted the winner's certificate during a ceremonial award presentation in Berlin. The German Design Council and the German Brand Institute honour successful brands, consistent market leadership and sustainable brand communication with the German Brand Award.

 

"The name elka stands for the highest environmental and sustainable quality cut wood and wood-based panels", says Dagmar Hilden-Kuntz. "We are very proud of this award, which also shows that the experts recognise our dedication to low emission timber building materials." At the same time, it is not the first award that Hilden-Kuntz has accepted this year. Only recently, elka-Slatten became the first company in Germany to pass the "Blue Angel" environmental label tests since they were made more rigorous in 2017.

elka-Holzwerke was founded as a saw mill in 1906 in in the Hunsrück region. Sustainability was a fundamental part of the company philosophy and tradition of the medium-sized family-run company, even before the subject became fashionable. This continued later in the research and development of ecological construction products. The consistent focus on high-grade timber materials and heightened brand communication has given elka increasing turnover and an excellent reputation among construction specialists in recent years with its flagships, the esb wood-based board and the VITA natural wood panel.

"Focussing, clear differentiation from the competition and the involvement of staff who understand and implement the brand, are and remain the most important success criteria of strong brands," emphasised the head juror Andrej Kupetz.

 

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Great success for elka on the Timber Expo in 2014

 

For the first time in the company's history the elka-Holzwerke took part on the leading Fair in Wood in Birmingham/ UK, the most important event within UK construction market. During the two days of fair over 6,000 Professionals, including industrial buyers, dealers, architects & developers could inform themselves on 07.10. - 08.10.14 on the latest products, innovations and developments in the timber industry.

The "hop across the channel" has paid off for elka. In particular, the innovative esb-panel (elka strong board) as a new product for the UK market took great interest for the growing timber industry, as the solution to healthy building and living.

Moreover the diversified elka– product range of sawn timber, natural wood panels and claddings were interesting for the visitors. The technical discussions and contacts give motivational impulses to develop the English market together with our British representative office.

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esb Plus/ VITA